Devil Soups
Food truck with homemade soups and stews
Disciplines: Consulting, CI/CD development, business stationery, advertising, food truck design, merchandise
My Role: Freelance Creative Director
Corporate Design
The Logo
The name provides an ideal starting point for the logo design.
Devil + soup = Devil Soups
Devil Soups moves in a diabolical, dark world. Therefore, the white negative version of the logo on a black background is applied wherever possible.
Corporate Design Manual
The Devil Soups logo has many different uses: print, clothing, merchandise, give-aways, stickers, social media, packaging design, website and is applied on the food truck itself, of course. The
list is long and the requirements for the logo could hardly be more divergent.
While developing it became clear that we needed several logo variants and detailed guidelines.
Business stationery
Basic equipment consisting of business card, envelope and letterhead/invoice sheet.
Business stationery
Packaging Design
The pandemic required a talent for improvisation. We quickly came up with the idea of filling selected soups and stews in jars, which were also delivered by delivery service.
They are available in two sizes (one and two servings) and include vegan, vegetarian and meat dishes.
Lengthy research was necessary until the right jars, lids and labels were found. We also put together a small promotional package with roll-ups, social media ads, business cards and flyers to
promote the new range in Airbus company canteens and local shops.
Packaging Design I
Packaging Design II
